I'm back!

Hi friends! 👋🏻

Guess what?

I know… I know… This newsletter is called Captainship Daily and I was gone for a while.

Why was I gone? Because I over promised and under delivered.

Let’s get into it!

When I started this newsletter I was inspired by folks like Louis Grenier and Jonathan Stark and I wanted to follow in their footsteps and post every day. I loved consuming their “short and sweet” daily newsletters and I suspected I would enjoy writing in a similar style. So I decided to bake my expectations about posting every day right into the newsletter title: Captainship Daily.

Guess what though? When it came time to deliver, my expectations crashed against the reality that 1) I have a full-time job that keeps me very busy and 2) I have a family with a newborn who loves to keep me even more busy… especially at night. (Some of you have heard my joke that these days my son is my full-time job and Google is my part-time job).

Setting very high expectations and delivering poorly on them is a textbook example of the classic mistake of over promising and under delivering.

What I should have done instead, was to be more realistic and less idealistic and set my expectations based on my (scarce) time availability. I should have under promised and over delivered.

The good news for me is that you can always re-learn a lesson. So, from today I’m re-branding to Captainship Daily-ish. 🤣

-Ale

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